The event happened in concomitance with a dance show at the Knowledge & Innovation Community (KIC) in Shanghai.
Over 4,000 people, between entre-spirers, startuppers and innovators were attending the event at KIC square.

Our Strategy
Leverage the KIC show to amplify Vitamin Water proposition to support millennials in their journey to realization, by integrating the dance spirit with the entre-spirers attitude.


To seek our own aspirations is like to create a cool dance choreography. In the path to self-realization, each move is crucial and a move leads to the next one just like in a dance…

Our Idea
Your moves to success.
- Glaceau supports entre-spires in their moves to self-realization -

Execution
We engaged participants to perform their most inspiring moves and share them on their Wechat moments to redeem free Glaceau bottles.