China high pollution environment, is a leading cause of skin damages and skin sensitivity, but often people are not aware of it.

Our Strategy
Educate on pollution skin damages and La Roche Posay scientific solution by providing authentic dermatological support to people who, for their daily activities, are exposed to high pollution.


Our Idea
A sunny day for sensitive skin.
- E2E platform, finalized to engage and educate on pollution skin damages and at the same time providing La Roche Posay scientific solution.-

Execution
Campaign execution included:
- Key visuals design
- Mobile Wechat activity design and development
- Campaign minisite design and development
- Visual merchandising design