Yuesai aims to support young Chinese women who are seeking for the traditional Chinese beauty.

Our Strategy
Associate Yuesai White Peony whitening benefits to an authentic and iconic Chinese beauty symbol of pure whiteness, deeply rooted in the Chinese tradition.


Our Idea
白净-水润-无瑕 skin like porcelain.


Execution
Our creative work included campaign key visual, digital (campaing site and HTML5 wechat minisites), OTV story line and promotional merchandising material.