New (environmental/lifestyle) factors are the main causes of skin problems for sensitive skin women in Spring:

Spring is the season of new climate sudden changes, which causes skin itchiness and dehydration.
Spring is also the season of nature renewal, therefore air pollen density raises, causing skin allergies and irritations.
Most Chinese women move back to their hometowns during the Spring festival, meaning living a new lifestyle, with a new climate, which impacts on sensitive skin.
At the same time…
Spring festival, for Chinese women, is the moment for New life propositions/aspirations.

Our Strategy
Enhance La Roche-Posay “better life for sensitive skin” promise, by helping sensitive skin women to live a new (better) Spring time, allowing them to enjoy the “New” in the Spring.


Our Idea
敏感肌 新春天 - Happy New You!


Execution
Our creative work included Key Visuals, counter merchandising design, digital and GWP design.