The Chinese instant noodle market offers huge opportunities, but it is also a very busy market. Kang Shi Fu, the largest instant noodles brand in China, needed a differentiating digital strategy to launch its new black and white pepper products.

Our Strategy
Win the busy instant noodle war by establishing a new 'must try' sub-category tasting experience, exclusively focused on the 'Spicy taste'.


Our Idea
辛力由你 - The Spicy in You.


Execution
Our work included digital strategy, Social media plan and creative execution of key visuals, OTVs, campaign site, HTML5 sites and social content.