The magic happens when you can free your mind, get curious and brave, and start to wonder:
'What would happen if...'
'Gee, wouldn't be cool if...'
'There has got to be a better way to do it...'
That's the spirit of the people who are going to make a mark in the world: the people that Glaceau Vitamin Water aims to support.

Our Strategy
Giving to millennials who want to make a mark in the world a concrete opportunity to bring their ideas to life.

Our Idea
48 hours among the hackers.
- Hackathon Challenge -

Execution
Sponsorship of an hacker challenge: 20 hacker teams had 48 hours to create disruptive technology prototypes.
Vitamin Water bottles with a tailored cheer up message were distributed to each team member.
The best inventions, selected by a professional jury of Weibo and Wechat KOLs, were rewarded and given the chance to become real startups.