NIQI has been tasked with the integration of Glaceau Vitamin Water/One Piece in-store promotion and social media.

Our Strategy
Generate noise around the instore promotion, by starting a conversation among the One Piece fans on the major Chinese BBS.

Our Idea
One Piece, many stories.
- Tell your 'One Piece' story -

Execution
We engaged users to tell their One Piece stories on strategically chosen BBS platforms (Baidu, Douban, Actoys and Xici), and rewarded the best stories with the One Piece characters collection.